Every competitor range, mapped to your taxonomy.
Understanding what competitors sell is as important as what they charge. We extract complete catalogues, including category trees, product attributes, images and descriptions, and map them to your taxonomy so ranges can be compared directly.
Every retailer structures its catalogue differently, so comparing ranges means reconciling thousands of categories and inconsistent attribute names. Range reviews often rely on store visits and partial exports that miss new launches.
You get a like-for-like view of competitor ranges by category, brand, price tier and attribute. New listings and delistings are tracked, so range changes are spotted as they happen.
Everything needed to run it in production.
Full catalogue crawl
All product pages across the category tree, including variants such as size and colour, with stable product identifiers.
Attribute extraction
Specifications and attributes are parsed from tables and descriptions into structured fields such as material, capacity or wattage.
Taxonomy mapping
Competitor categories are mapped to your internal hierarchy, with a mapping table you can review and adjust.
Content capture
Titles, descriptions, bullet points, image counts and image URLs are captured for content quality analysis.
New and delisted tracking
Each crawl is compared with the previous one to flag new products, delistings and changes to key attributes.
Brand and private label tagging
Products are tagged by brand, with private label lines identified where the retailer's own brands can be recognised.
What lands in your systems.
| source | market | category_path | mapped_category | brand | product | price | currency |
|---|---|---|---|---|---|---|---|
| Retailer N | UAE | Home > Kitchen > Small appliances > Kettles | Kettles | Private label | Electric kettle 1.7L glass | 79.00 | AED |
| Marketplace C | Malaysia | Rumah > Dapur > Cerek | Kettles | Brand P | Electric kettle 1.7L steel | 89.00 | MYR |
| Retailer Q | Germany | Küche > Wasserkocher | Kettles | Brand R | Variable temperature kettle 1.5L | 59.99 | EUR |
| Retailer S | United States | Kitchen > Coffee & Tea > Kettles | Kettles | Brand P | Gooseneck kettle 0.9L | 49.99 | USD |
| Marketplace T | Colombia | Hogar > Cocina > Hervidores | Kettles | Brand U | Electric kettle 1.8L | 119,900 | COP |
Illustrative rows. Your schema, field names and formats are agreed during scoping.
Who uses it, and for what.
Range reviews compare competitor depth by brand, price tier and attribute in each category. Gaps and over-ranged areas are visible before the review meeting.
Brand teams audit how their products are titled and described across retailers. Missing images or weak content are flagged for correction.
Attribute-rich catalogues feed product matching, recommendation and demand models. A consistent taxonomy makes cross-retailer features possible.
Analysts track catalogue growth and private label expansion as indicators of retailer strategy. Launch and delisting rates are measured over time.
- Scope. Tell us the sources, fields and frequency. We confirm feasibility within a day.
- Free sample. A real sample from your own target source, in your format.
- Build. Engineers build extractors tuned to each source. No generic templates.
- Validate. Automated and manual QA on every run before anything ships.
- Deliver and monitor. Scheduled delivery, monitored pipelines, fast fixes when sites change.
Related services
Industries that use it
How do you map competitor categories to ours?
We build a mapping table from each source's category tree to your taxonomy, using category names, product titles and attributes. You can review and adjust the mapping, and changes are applied to future deliveries.
Do you capture product variants?
Yes. Size, colour and other variants are captured as separate rows linked to a parent product, so you can measure range depth accurately.
Can you detect new product launches?
Each crawl is compared with the previous one, so new listings are flagged with a first-seen date. Weekly or daily crawls give earlier detection.
Can we get product images?
We capture image URLs and counts by default. Image files can also be downloaded and delivered to your storage where the use case and source terms allow.