See who wins the featured offer, and why.
On marketplaces, the seller that holds the featured offer takes most of the sales for a listing. We record which seller holds it, at what price and with what fulfilment terms, several times a day, so you can see when and why you lose it.
Four steps from sources to signal.
Collect listing identifiers
We take your marketplace listing identifiers per market and group them by brand, category and priority.
Poll listings through the day
Each listing is checked several times a day, more often during sale events, recording the featured offer and the full list of competing offers.
Profile the winning offer
For each capture we record seller, price, delivery promise, fulfilment method and seller rating, so the reason for a win is visible.
Compute win rates
Captures are aggregated into featured-offer win rates by seller, listing and time window, with alerts when your share falls.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Featured-offer seller
The seller holding the featured offer at capture time.
Featured-offer price
Price including any shipping shown to the shopper.
Fulfilment method
Marketplace-fulfilled or seller-fulfilled.
Delivery promise
Stated delivery date or window.
Competing offers
Number and prices of other offers on the listing.
Seller rating
Public feedback score of the winning seller.
What you receive.
- Daily featured-offer win rate by listing and seller
- Alert when an unauthorised seller takes the featured offer
- Listings with suppressed or missing featured offer
- Hour-of-day win pattern report
- Offer-level history for each monitored listing
An illustrative extract.
| Listing | Market | Marketplace | Winning seller | Price | Fulfilment | Win rate (day) |
|---|---|---|---|---|---|---|
| Air fryer 5.5L | Saudi Arabia | Marketplace A | Brand store | SAR 429.00 | Marketplace | 83% |
| Air fryer 5.5L | UAE | Marketplace A | Seller 1042 | AED 399.00 | Seller | 46% |
| Coffee grinder burr | United Kingdom | Marketplace B | Authorised reseller | GBP 74.99 | Marketplace | 71% |
| Coffee grinder burr | Spain | Marketplace B | Seller 2291 | EUR 82.50 | Seller | 38% |
| Steam iron 2600W | Australia | Marketplace C | Brand store | AUD 119.00 | Marketplace | 100% |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in digital shelf
Relevant industries
Underlying services
How often do you check each listing?
Typically every one to four hours, depending on how volatile the listing is and how many products are in scope. During sale events we can increase frequency for priority listings.
Can you tell whether a winning seller is authorised?
We match seller names and identifiers against the authorised seller list you provide. Unknown sellers are flagged, and this data can feed directly into unauthorised seller detection.
Do you capture all offers or just the winner?
We capture the full offer list where the marketplace shows it publicly. This shows how close competing offers are on price and delivery, which explains most featured-offer changes.