Know where you rank when shoppers search.
Most online purchases start with a search box on a retailer or marketplace. We run your priority keywords on a schedule and record every result on the first pages, so you can measure your share of visible positions against competing brands.
Four steps from sources to signal.
Build the keyword set
We agree generic, branded and competitor keywords per market and language, weighted by importance. Arabic, Bahasa, Spanish and Portuguese variants are included where shoppers use them.
Run searches as a shopper would
Searches are run from the relevant country with a default sort and no personalisation, capturing the first one to three pages of results.
Attribute each result
Every position is tagged with brand, product, organic or sponsored status and page number, and mapped to your brand hierarchy.
Calculate share metrics
We compute share of search by keyword, category and retailer, with optional position weighting so a first-row result counts for more than a tenth.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Keyword and language
The exact term searched and its language variant.
Result position
Rank on the page and page number for each product.
Brand attribution
Brand and sub-brand of each result, mapped to your hierarchy.
Organic or sponsored
Whether the result was a paid placement.
Retailer and market
Where and in which country the search was run.
Weighted share
Position-weighted visibility score per brand.
What you receive.
- Weekly share-of-search scorecard by brand and retailer
- Keyword-level rank history for your products
- Alert when a priority product drops off page one
- Competitor visibility gains and losses report
- Organic versus sponsored visibility split
An illustrative extract.
| Keyword | Market | Retailer | Brand | Page-one share | Sponsored share | Best rank |
|---|---|---|---|---|---|---|
| baby wipes | UAE | Marketplace A | Brand X | 28% | 10% | 1 |
| مناديل أطفال | Saudi Arabia | Retailer B | Brand X | 19% | 6% | 3 |
| baby wipes | Australia | Retailer C | Brand Y | 34% | 12% | 2 |
| tisu basah bayi | Indonesia | Marketplace D | Brand X | 15% | 4% | 5 |
| toallitas bebé | Mexico | Marketplace E | Brand Z | 22% | 9% | 1 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in digital shelf
Relevant industries
Underlying services
Do you search in local languages?
Yes. We run keywords in the languages shoppers actually use, including Arabic, Bahasa Indonesia, Malay, Spanish, Portuguese, French and German. Results are reported by language so you can see where visibility differs.
How do you avoid personalised results?
Searches run from the target country without a signed-in account, using default sort and location settings. Results reflect what a typical new visitor sees, which gives a stable baseline for comparison.
Can share be weighted by position?
Yes. Alongside a simple count of page-one positions, we can apply a position weighting so higher placements contribute more. The weighting method is documented and kept constant over time.