See what competitors range that you do not.
We capture competitor catalogues in full, classify them into your category tree and compare them with your range. The result shows gaps by brand, price band and attribute, as well as areas where you carry more options than the market supports.
Four steps from sources to signal.
Crawl full competitor catalogues
We capture every product in the agreed categories from each competitor, including brand, attributes, price and availability, rather than sampling best-sellers only.
Map to your category tree
Competitor products are classified into your own taxonomy using their category paths, titles and attributes, with analyst review for ambiguous items.
Match overlapping products
Products you both carry are matched by identifier or attributes, separating shared range from competitor-only and you-only items.
Analyse gaps and changes
Gaps are summarised by brand, price band and attribute, and repeat crawls show new listings and delistings over time.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Product and brand
Every item in the competitor's category, with brand and title.
Mapped category
Position in your own category tree.
Key attributes
Size, flavour, colour, specification or other defining attributes.
Price band
Price bucket used for range architecture.
Overlap status
Shared, competitor-only or you-only.
First listed date
When the product first appeared, for new-listing tracking.
What you receive.
- Range gap report by category, brand and price band
- Competitor-only product list with prices and attributes
- Monthly new listing and delisting tracker
- Range overlap and exclusivity score by competitor
- Full classified competitor catalogue file
An illustrative extract.
| Product | Market | Competitor | Brand | Price band | Attribute | Status |
|---|---|---|---|---|---|---|
| Oat drink barista 1L | UAE | Retailer A | Brand Q | Mid | Barista | Competitor-only |
| Almond yoghurt 400g | United Kingdom | Retailer B | Brand R | Premium | Unsweetened | Shared |
| Soy drink 1L | Malaysia | Retailer C | Private label | Value | Calcium added | Competitor-only |
| Coconut yoghurt 350g | Australia | Retailer D | Brand S | Premium | Vanilla | You-only |
| Pea protein drink 1L | Germany | Retailer E | Brand T | Mid | High protein | Competitor-only |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in market intelligence
Relevant industries
Underlying services
Can you use our own category tree?
Yes, and we recommend it. Mapping competitor products into your taxonomy makes the results directly usable by buyers and range planners, rather than forcing them to translate between structures.
How do you handle private label products?
Private label items are tagged separately and matched to equivalent branded or private label products on attributes. This helps when comparing value-tier depth across retailers.
How often should catalogues be re-crawled?
Monthly suits most categories. Fast-moving areas such as fashion or consumer electronics may justify weekly crawls to catch new listings while they are still relevant.