Catch MAP breaches while they are still live.
A minimum advertised price policy works only if breaches are found quickly and documented well. We monitor advertised prices for your SKUs across marketplaces and retailer sites, flag every offer below MAP and capture evidence your channel team can act on.
Four steps from sources to signal.
Load your MAP schedule
We take your MAP price list by SKU and market, including effective dates and any promotional windows when lower pricing is permitted.
Monitor advertised prices
Collectors check each listing and every seller offer on it, capturing the advertised price, any coupon or add-to-cart price, and the seller.
Evaluate against policy
Prices are compared with MAP in the correct currency and date, applying your policy rules on tolerance, coupons and bundles.
Record evidence and track resolution
Each violation is logged with a timestamped screenshot and URL. Repeat checks show when the price is corrected, so you can measure seller compliance.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Advertised price
The price shown on the listing or offer.
MAP and variance
The applicable MAP and the amount and percentage below it.
Seller identity
Seller name, storefront ID and marketplace.
Hidden price signals
Coupons, cart-only prices or bundles that reduce the effective price.
Violation duration
First detected, last seen and number of observations.
Evidence
Timestamped screenshot and URL for each violation.
What you receive.
- Alert when a seller drops below MAP
- Daily violation log with screenshots
- Repeat offender ranking by seller
- Resolution tracker showing corrected and ongoing breaches
- Monthly MAP compliance rate by channel and market
An illustrative extract.
| Product | Market | Source | Seller | Advertised | MAP | Below MAP |
|---|---|---|---|---|---|---|
| Camping stove 2-burner | United States | Marketplace A | Seller A | USD 109.99 | USD 129.99 | 15.4% |
| Camping stove 2-burner | Canada | Retailer B | Retailer B direct | CAD 159.00 | CAD 169.99 | 6.5% |
| Hiking pack 45L | United Kingdom | Marketplace C | Seller B | GBP 99.00 | GBP 115.00 | 13.9% |
| Hiking pack 45L | Germany | Marketplace C | Seller C | EUR 119.00 | EUR 135.00 | 11.9% |
| Headlamp 800lm | Australia | Marketplace D | Seller D | AUD 69.95 | AUD 79.95 | 12.5% |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in brand protection
Relevant industries
Underlying services
Can you detect prices only shown in the cart?
Where the lower price is visible to a shopper without purchase, such as an add-to-cart reveal or a clippable coupon, we capture it and flag it as a hidden price. We never complete purchases.
Is the evidence suitable for seller notices?
Each violation includes a timestamped screenshot, the listing URL and the seller identifier. Many teams use this directly in seller communications; your legal team should decide how it is used in formal proceedings.
How do you handle promotions that you allow?
Your MAP schedule can include permitted promotional windows or exempt channels. During those windows, lower prices are recorded but not flagged as violations.