Competitor prices, matched to your own catalogue.
Raw prices are of little use until they are matched to your products and normalised. We collect list, sale and delivered prices from marketplaces and retailer sites, match them to your SKUs and deliver a like-for-like comparison per market.
Price comparisons break down when pack sizes differ, sellers bundle items or the same product appears under several titles. Manual checks cover a handful of lines and miss the long tail where margin often leaks.
You see how your prices sit against each competitor, product by product and market by market. Unit-price normalisation and match confidence make the comparison defensible in pricing reviews.
Everything needed to run it in production.
Price components
List price, sale price, unit price, shipping or delivery cost and any member or subscription price where displayed.
Product matching
Competitor listings are matched to your SKUs using identifiers such as GTIN or model number, plus title and attribute similarity.
Pack-size normalisation
Prices are converted to per-unit, per-kg or per-litre values so different pack sizes compare fairly.
Multi-currency handling
Prices are kept in local currency and can be converted to a reporting currency at a daily reference rate.
Seller context
For marketplaces, the seller offering the price and whether it holds the featured offer are recorded.
Price history
Every capture is stored so you can chart movements, detect patterns and measure competitor response times.
What lands in your systems.
| date | source | market | product | list_price | sale_price | currency | match_confidence |
|---|---|---|---|---|---|---|---|
| 2026-04-20 | Marketplace A | UAE | Wireless earbuds 40h | 299.00 | 229.00 | AED | 0.98 |
| 2026-04-20 | Retailer H | Saudi Arabia | Wireless earbuds 40h | 309.00 | 309.00 | SAR | 0.97 |
| 2026-04-20 | Marketplace C | Singapore | Bluetooth speaker 20W | 99.90 | 79.90 | SGD | 0.94 |
| 2026-04-20 | Retailer J | Spain | Bluetooth speaker 20W | 69.99 | 59.99 | EUR | 0.95 |
| 2026-04-20 | Marketplace B | Brazil | Smart TV 55" 4K | 3,499.00 | 2,899.00 | BRL | 0.92 |
Illustrative rows. Your schema, field names and formats are agreed during scoping.
Who uses it, and for what.
Pricing teams set price-position targets against named competitors and monitor compliance daily. Exceptions are flagged where the gap exceeds the agreed band.
Category managers identify lines where the business is consistently undercut. Promotional funding can be directed to the products where price matters most.
Finance teams model the margin impact of matching competitor prices across a range. Historical data shows how often competitors actually hold their lowest prices.
Brand sales teams show retailers how their shelf prices compare with the wider market. The conversation moves from anecdote to evidence.
- Scope. Tell us the sources, fields and frequency. We confirm feasibility within a day.
- Free sample. A real sample from your own target source, in your format.
- Build. Engineers build extractors tuned to each source. No generic templates.
- Validate. Automated and manual QA on every run before anything ships.
- Deliver and monitor. Scheduled delivery, monitored pipelines, fast fixes when sites change.
Industries that use it
How do you match competitor products to ours?
We use identifiers such as GTIN, MPN or model number where available, then title, brand and attribute similarity. Each match carries a confidence score, and uncertain matches are reviewed manually.
Do you capture delivered price or just the shelf price?
Both where the site shows them. We record shipping or delivery fees separately so you can compare shelf price and total cost to the customer.
Can prices be converted to one currency?
Yes. We keep the local currency value and can add a converted value at a daily reference rate, so cross-market comparisons are consistent.
How many competitors can we monitor?
There is no fixed limit. Cost scales with the number of sources, products and refresh frequency, so we help you prioritise the competitors and lines that matter most.