Measure who owns the sponsored shelf.
Retail media has turned search results and category pages into paid inventory. We capture sponsored product slots, banners and brand units as shoppers see them, giving you share of sponsored placements by brand, keyword and position across retailers.
Four steps from sources to signal.
Map sponsored inventory
For each retailer we identify the sponsored formats in use: sponsored products in grid, headline banners, brand carousels, category page tiles and app home placements.
Capture placements by keyword and page
We run priority keywords and browse priority category pages several times a day, recording each sponsored unit, its position and the brand behind it.
Attribute and position-weight
Each placement is attributed to a brand and weighted by position and format, so a top-row headline banner counts for more than a lower in-grid slot.
Compare sponsored with organic
Sponsored share is shown next to organic rank for the same keyword, highlighting overlap and gaps in your media spend.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Placement format
Sponsored product, headline banner, brand carousel or display tile.
Slot position
Row and column on the page, or order within a carousel.
Advertised brand and product
The brand and item promoted in each placement.
Trigger context
The keyword or category page where the placement appeared.
Sponsored share
Brand share of all sponsored units for a keyword or page.
Organic rank alongside
The same brand's best organic position for comparison.
What you receive.
- Weekly share of sponsored placements by brand and retailer
- Alert when a competitor bids on your brand keywords
- Sponsored versus organic overlap report by keyword
- Sale-event sponsored share tracker
- Placement-level log with screenshots for media reviews
An illustrative extract.
| Keyword | Market | Retailer | Format | Position | Brand | Organic rank |
|---|---|---|---|---|---|---|
| protein powder | UAE | Marketplace A | Headline banner | Top | Brand M | 4 |
| protein powder | UAE | Marketplace A | Sponsored product | Row 1, slot 2 | Brand N | 11 |
| whey protein | Singapore | Retailer B | Brand carousel | Position 1 | Brand M | 2 |
| protein powder | Netherlands | Retailer C | Sponsored product | Row 2, slot 1 | Brand P | Not on page 1 |
| proteína en polvo | Chile | Marketplace D | Sponsored product | Row 1, slot 1 | Brand N | 6 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in digital shelf
Relevant industries
Underlying services
Can you see how much competitors spend?
No. Spend and bids are not public. We measure the outcome that is visible, which is how often and where each brand appears in sponsored placements. Share of placements is a practical proxy for relative presence.
Do you cover mobile apps as well as websites?
Yes. Retail media placements often differ between app and web, so we capture both where the retailer has an app, and report them separately.
How does this relate to share of search?
Share of search measures all visible positions, organic and paid. Retail media visibility focuses on the sponsored units alone, by format and position, which is the view media teams need to evaluate spend.