Check every product page against your master content.
Retailers often truncate titles, drop images or show outdated specifications. We capture what shoppers actually see on each product page and compare it with your approved master content, producing a score and a fix list per listing.
Four steps from sources to signal.
Load your master content
We take your approved titles, bullets, images, attributes and claims from your content system or a spreadsheet, keyed by SKU and retailer.
Capture the live pages
Collectors record the title, description, bullets, image count and order, attributes, videos and rich content blocks from each retailer page.
Compare and score
Each field is compared with the master using exact, fuzzy and rule-based checks, such as minimum image count or banned claims. A weighted score is calculated per page.
Produce a fix list
Issues are grouped by retailer and type, so your team can send a single corrections file to each retail partner.
What we capture.
Every field is validated, normalised and documented in a data dictionary you can share with your analysts.
Live title and length
The title shown and whether it is truncated or altered.
Image count and order
Number of images and whether the hero image matches.
Attribute completeness
Share of required attributes populated, such as size or ingredients.
Description match
Similarity between live and approved description.
Rich content presence
Whether enhanced content, video or comparison charts appear.
Content score
A weighted score per page based on your rules.
What you receive.
- Content health score per SKU and retailer
- Corrections file per retail partner
- Alert when a hero image or title changes unexpectedly
- Competitor content completeness benchmark
- Monthly trend of content scores by retailer
An illustrative extract.
| Product | Market | Retailer | Title match | Images | Attributes | Score |
|---|---|---|---|---|---|---|
| Vitamin C serum 30ml | United Kingdom | Retailer A | Truncated | 4 of 7 | 82% | 68 |
| Vitamin C serum 30ml | France | Retailer B | Exact | 7 of 7 | 95% | 94 |
| Night cream 50ml | Qatar | Marketplace C | Outdated | 5 of 7 | 70% | 61 |
| SPF moisturiser 50ml | Singapore | Retailer D | Exact | 6 of 7 | 88% | 86 |
| Cleansing gel 200ml | Canada | Retailer E | Altered | 3 of 7 | 64% | 52 |
Illustrative rows. Sources, markets and fields are agreed with you during scoping.
More in digital shelf
Relevant industries
Underlying services
What format should our master content be in?
A spreadsheet or an export from your product information system both work. We need a SKU key, the approved fields and, ideally, retailer-specific variants where you supply different content to different partners.
Can you check images, not just text?
Yes. We count images, check their order and compare the hero image with your approved asset using image similarity. Missing or swapped hero images are flagged individually.
Can you check for prohibited claims?
We can apply rule lists, such as banned words or claims not approved for a market. This is useful in health, beauty and food categories where claims differ by country.